Chai Brand Overview

I was SmithRx’s founding designer, helping to build the “Zero to One” experience

We prioritized use cases that helped patients lead happier, healthier lives and gave administrators savings suggestions and control over their plan.

Primary Roles
Design Director/Founding Designer
Product Design, UI/UX, Web Design,

Additional Contributions
Copywriting, Packaging Design, Photo Editing, Presentation Design,

Chai’s flagship product is the Open qPCR thermocycler. I designed its cross-platform app experience; matching the feature set of more expensive competitors and making even the most complex experiments simple to design and run.

Desktop App

To make the Open qPCR a standalone lab anywhere in the world, we needed to make the full desktop experience on its built-in touchscreen.

We embraced the relatively low-resolution screen and designed for high-legibility and easy operation in challenging conditions.

MVP Experience: Company Site

MVP Experience: Client Admin

The Admin MVP was designed to give plan administrators unprecedented levels of transparency and control over their plan.

While some power users enjoyed this, we found most users preferred a “white-glove” experience.

Results & Takeaways

The lessons learned from our market-specific MVPs were invaluable for making SmithRx the brand it is today.

The biggest takeaway for me was to get products in front of real users early. While some users appreciated the fine-grain control, the majority wanted intelligent suggestions from an expert in the space. I’m proud of our solution’s ability to support both cases.